The presence of social media saturates our society and everyone from Kylie to Kellogg’s is tweeting, sharing and commenting about everything from ice cream to icebergs. So it should come as no surprise to learn that its influence is extending into the plumbing and installation arena too - in fact social media now plays a fundamental role in helping installers make purchasing choices, promote their businesses and connect with their diverse customer base.
It is hard to believe that more than a decade has passed since the introduction of magnetic dirt filters and separators, which are now popular enough to be considered as standard in the trade. In these ten years, installers have had time to try out different technologies and brands in a quest for the best. As with so many other products now, sharing likes and dislikes, reviews and rants about their quality (or lack thereof) is common practice and has completely altered the way businesses view, and treat, their customers.
Dirt separators have been big news on Twitter recently, with the many system health benefits being generally agreed on. Lots of people seem confused about the difference between dirt FILTERS and dirt SEPARATORS. Filters simply separate the dirt from the water while separators separate the non-magnetic dirt from the magnetic particles - still with us?! The best thing about a separator is that isolating the flow path for servicing becomes unnecessary, as do valves.
Using social media is important if you own a business, allowing you to connect with your customers directly, offer promotions and reach large, interested audiences at the touch of a button. It’s also important that you leave your reviews and feedback (diplomatically!) to help others wishing to carry out similar work. You can leave reviews directly on our product pages and be sure to find our own social media presence through all the usual major channels.
At HECAS, we want to make sure that you always have access to a wide, diverse and competitively-priced selection of products, and this includes the magic filters and separators that can add years to the active service life of a water system. To discover some of the many benefits of these components, visit product pages or simply call our expert team!